The audited programmatic marketplace for out-of-home — ranked #1 by OOHToday, 2024.
1.4 billion bid requests cleared each month across 327,412 Geopath-audited faces in 47 markets. One contract, one invoice, every major DSP — DV360, The Trade Desk, Yahoo, Adform, Taptap, Vistar — buying the same premium OOH inventory your planner already trusts.
One exchange. 327,412 audited faces. Every major DSP.
The CBS OOH Exchange is the programmatic gateway into the same premium out-of-home inventory that CBS Outdoor International has sold directly for 23 years — billboards, transit, airports, and street furniture — now available through the demand-side platforms your desk already operates.
Buyers on DV360, The Trade Desk, Yahoo, Adform, Taptap, and Vistar can transact the full audited estate through a single, normalized supply path. No managed-service insertion orders, no parallel spreadsheets, no second contract for each market — one global seat, one invoice, 47 countries.
For agency planners, the exchange collapses three legacy OOH frictions into one: inventory fragmentation across markets, the absence of real-time bidding in a channel that historically ran on rate cards, and the credibility gap between estimated and audited impressions. Every face cleared through the exchange carries an independent Geopath or Route audience count — never modeled, never projected.
If your team already buys digital through a DSP, you now buy OOH through the same console — with the same reporting cadence, the same pacing controls, and the same third-party verification your client procurement team has already approved.
From bid request to live face, in under 120 milliseconds.
A static infographic of the CBS OOH Exchange bid path — print-ready for the ad-ops deck and screenshots cleanly into a slide.
Built for the way agency desks actually buy.
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Open exchange access on every major DSP
The exchange is live-integrated with Display & Video 360, The Trade Desk, Yahoo DSP, Adform, Vistar, and Taptap. Buyers use their existing seat, their existing seat ID, and their existing billing — no parallel contract, no parallel login, no parallel reporting schema. 6 of the world's top 10 media agencies already run planning through the exchange on CBS Pulse.
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Audience and contextual bid layers, not just dayparts
Bids can be shaped by 14 audience segments derived from the CBS Pulse planning tool — including retail proximity, commute flow, weather context, event triggers, and category index. Daypart, venue type, and format remain first-class filters, so planners can mirror the targeting logic they already write for digital.
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Real-time triggers for DOOH screens
The exchange supports event-triggered creative on digital faces — sports scores, weather thresholds, inventory levels, RSS and weather feeds, and brand-owned CRM signals — through the CBS Pulse trigger layer. Static faces remain available via the same auction for the audience who plan multi-format OOH.
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Measurement that survives a procurement review
Impressions are counted by Geopath (Americas) and Route (EMEA & APAC) — never estimated, never modeled. Delivery, pacing, and audience composition are reported inside the DSP console and through a CBS Pulse audit log your client can hand to a finance team. The exchange is a founding signatory of the OOH AdTech Standards Charter.
Audited. Ranked. Awarded.
The third-party validations every procurement team asks about, before they approve a programmatic OOH line item.
Talk to a Programmatic Strategist.
Whether you sit on the agency desk or the ad-tech side, one conversation is enough. A CBS OOH Exchange strategist will pull a seat-level plan, a market mix, and an audited reach forecast against your brief — usually within the same business week.
- Brief review against 327,412 audited faces across 47 markets
- DSP-specific integration walkthrough (DV360, TTD, Yahoo, Adform, Vistar, Taptap)
- CBS Pulse planning-tool access for your agency team
- 9-business-day campaign launch, vs. ~36-day industry average