Contiguous coverage
No market is a one-off island. Every node is reachable from every other node on a single contract, single invoice, single launch window.
Section II · The Atlas
Every face counted.
Every market mapped.
No modeled estimates.
The CBS Outdoor International atlas is the audited record of 327,412 out-of-home faces across 47 markets — billboards, transit, airport, and street furniture — each one carried on a signed property contract and measured by an independent third party. It is the reference document planners open when scope, certainty, and budget defense are on the table.
The Map
Forty-seven markets, one audited contract.
Each node is a market with a face count pulled from the 2026 Q1 audit. Tap a node to scope a multi-country rollout in a single view — the network is genuinely contiguous, so a campaign launched in Lisbon can clear London, Frankfurt, Milan, Dubai, Mumbai, and Singapore without a second insertion order.
- Americas14 markets
- EMEA22 markets
- APAC11 markets
Independent audit
Face counts are issued by Geopath in the Americas and Route in EMEA & APAC. Estimates are never substituted for counts.
Bound contracts
The faces counted are faces held under long-dated property agreements — not open-market spot buys that can be withdrawn.
The Audit, Format by Format
How the 327,412 faces break down.
The atlas is organised the way procurement organises a master contract — by format, by markets of presence, and by the property partner that holds the underlying right. Tables before tiles, because the numbers carry the decision.
| Format | Audited faces | Share of network | Markets of presence | Lead property partner(s) |
|---|---|---|---|---|
| Bulletins & 30-sheet billboards | 184,206 | 56.3% | 39 | Lamar-adjacent municipal concessions · CBS-owned bulletins across the U.S. Sun Belt · JCDecaux MX in Mexico City & Monterrey |
| Transit · rail, metro & bus | 78,940 | 24.1% | 28 | Transport for London · RATP Dev · RENFE Cercanías · MTA New York · Singapore LTA · Mumbai Metro One |
| Airport | 31,118 | 9.5% | 22 | Groupe ADP (Paris CDG/Orly) · Fraport (Frankfurt) · Avinor (Oslo) · Auckland Airport · IGA Istanbul · JFK Terminal One |
| Street furniture & bus shelters | 33,148 | 10.1% | 34 | JCDecaux · Clear Channel Outdoor · EMIT · AdRoll Brasil municipal contracts |
| Total audited | 327,412 | 100.0% | 47 | — |
Source: CBS Outdoor International Inventory Audit, Q1 2026 (Geopath + Route). Faces counted once per physical unit regardless of share-of-voice rotations.
The Numbers a Procurement Team Asks For
Before the master contract is signed, four figures answer four objections.
- 327,412 Audited faces in the network Geopath + Route · Q1 2026
- 47 Markets on a single contract 14 Americas · 22 EMEA · 11 APAC
- 1.4B Programmatic bid requests / month CBS OOH Exchange · #1 ranked by OOH Today, 2024
- 14× OBIE Awards since 2018 Including 2024 'Best Multi-Market Campaign'
The Holdings Behind the Atlas
Three landmark contracts that anchor the count.
The largest face counts in the atlas are not spot-market buys. They are long-dated, exclusive property rights — the kind a planner can put on a master schedule with confidence that the inventory will still be there at flight time.
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01
Transit · Western Europe
Transport for London — Underground & Overground wrap-around estate
Exclusive 12-year operating concession (signed 2022, runs to 2034) covering the entire wrap-around, cross-track, and D6 panel estate across 272 Underground stations and 112 Overground stations. Audited face count: 18,640. Includes digital upgrade path on 40% of the estate, already live on the Elizabeth, Northern, and Victoria lines.
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02
Airport · Pan-European
Groupe ADP — Paris CDG & Orly long-haul terminal dominance
Long-haul terminal exclusivity at Charles de Gaulle (T1, T2A–T2F) and Orly (T1–T4) under a 9-year framework agreement. Audited face count: 6,210 across backlit monoliths, tension fabric, and the 84-screen digital Spectacular network in T2E. Includes programmatic DOOH integration into the CBS OOH Exchange.
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03
Street furniture · Latin America
São Paulo & Rio municipal shelter concessions
Twenty-year municipal concessions (signed 2019, 2039 expiry) covering the entire bus-shelter estate in São Paulo (7,140 shelters) and Rio de Janeiro (3,890 shelters). Includes digital retrofit option on 30% of the estate, with the first 1,200 digital shelters live since Q3 2024. Largest audited street-furniture holding in South America.
Full contract register (47 markets, 318 active agreements) supplied on request under NDA to verified agency principals.
From Atlas to Itinerary
You've seen the inventory.
Now scope the campaign.
Brief us on the markets you just browsed and we will return a single proposal — markets, formats, faces, audited reach, indicative CPM, and a launch date — within five business days. One contract, one invoice, forty-seven markets.