What information do I need to submit a campaign brief?

Target markets, preferred formats (billboard, transit, airport, street furniture), flight dates, and a budget band. A regional strategist responds within one business day with a media kit and audited impression plan.

How long until I receive a media kit after submitting the form?

Qualified briefs receive a media kit, audited plan, and creative brief within 9 business days — roughly four times faster than the industry average for multi-country OOH rollouts.

Do you operate in markets outside your 47-country footprint?

CBS Outdoor International only plans against its audited 47-market inventory. For markets outside this footprint we route through certified WOO partner operators under a single contract.

Are impressions audited or modeled?

All impressions are independently audited by Geopath (Americas) and Route (EMEA/APAC). No modeled or estimated figures are used in media plans.

Can I buy programmatically?

Yes. The CBS OOH Exchange clears 1.4 billion bid requests per month and is ranked the #1 programmatic DOOH stack by OOHToday in 2024.

Who handles creative?

Our in-house studio of 110 designers specializes in location-specific DOOH copy and has won 14 OBIE Awards since 2018. Creative briefing is included with every media kit.

Plan a multi‑country OOH campaign — and receive an audited media plan within nine business days.

One intake, one contract, one invoice across 47 markets. Tell us where you want to land and when; we return a live inventory preview, an audited impression plan, and a creative brief — routed to a regional strategist within one business day.

Request a Media Kit Read the audited methodology →

327,412audited faces
47markets on one contract
9 bdaverage launch time

The audited methodology

Why a CBS Outdoor International plan is auditable, not estimated.

Planners are rightly sceptical of impression numbers that arrive in a pitch deck with no provenance. Ours arrive with a methodology footnote and the underlying audit trail.

Every face on our network is counted — never modelled — by Geopath in North America and Route across EMEA and APAC. Programmatic bid requests clear through the CBS OOH Exchange, ranked #1 by OOHToday in 2024, and are reconciled against audited delivery, not vendor self‑report.

Impression source Independent third‑party audit — Geopath & Route. No modelled figures, no estimated reach.

Programmatic CBS OOH Exchange clears 1.4 billion bid requests per month, ranked #1 by OOHToday (2024).

Rollout Single contract, single invoice, 47‑country rollout — launch in 9 business days, 4× faster than the industry average.

Planning tool Proprietary CBS Pulse planning tool — currently in use by 6 of the world’s top 10 media agencies.

Procurement assurance Member of the World Out‑of‑Home Organization; founding signatory of the OOH AdTech Standards Charter.

Inventory proof

The audited footprint your campaign will run against.

A single audited map of every face on the CBS Outdoor International network. Three category counts; 47 markets; one contract.

Duotone editorial map of 47 CBS Outdoor International markets

214,580 Billboards & bulletins Roadside, spectacular and building wraps across 38 markets, audited by Geopath & Route.
78,420 Transit & rail Metro, commuter rail, bus and tram faces across 31 cities, including London Underground and NYC MTA.
34,412 Airport & street furniture Terminal dominations, concourse panels, and city‑information faces across 22 international airports.

Intake

Tell us the campaign — receive a media kit and audited plan.

A regional strategist will respond within one business day with a live inventory preview against the CBS Pulse planning tool and a draft media kit tailored to your markets, formats and flight dates.

Response time: Within 1 business day, routed to a regional strategist in your time zone.
First deliverable: A media kit (PDF) and an audited impression plan against your selected markets.
Procurement: Single contract, single invoice across all selected markets — currency, tax and legal handled centrally.
Data handling: Briefing data is shared only with your assigned strategist and the regional planning team.

Prefer email? Reach the planning desk at [email protected] or call +1 (212) 555‑0190.

Campaign briefing

Your name

Company

Role

Work email

Phone (optional)

Target markets (select all that apply)

Hold ⌘ / Ctrl to select multiple. Need a single‑country plan? Pick one region.

Flight start

Flight end

Budget band (USD)

Brief in a paragraph (optional)

Routed to a regional strategist within one business day. No automated quote.

What you receive

Four deliverables from intake to launch.

Day 1 Media kit A tailored PDF covering your selected markets, formats and flight — with sample creative and case‑study references.
Day 3 Audited impression plan Geopath / Route‑audited reach and frequency, market by market — with provenance footnotes.
Day 6 Creative brief From our in‑house studio of 110 designers — location‑specific DOOH copy and billboard adaptations.
Day 9 Launch schedule Single‑contract go‑live across all selected markets — 4× faster than the industry average.

Brands and agencies who plan here.

P&G Unilever Coca‑Cola Nike LVMH WPP Publicis Omnicom IPG Mediabrands Havas

7 of the world’s 10 most‑valuable brands 6 of the top 10 media agencies 14× OBIE Award winner Ranked #1 OOH Media Owner in North America (OOH Today, 2023 & 2024)