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Vol. XXIII · The Global OOH Record · 2025 Edition

The audited global network for brands that need out-of-home to actually perform.

CBS Outdoor International is the single point of access to more than 327,000 premium billboard, transit, airport, and street-furniture faces across 47 markets — one contract, one invoice, one media partner accountable to third-party audited impressions.

Plan Your Campaign Inspect the Inventory

Independently audited by Geopath and Route · Member, World Out-of-Home Organization · #1 OOH Media Owner in North America, 2023 & 2024

Section I · What we operate

Four inventory families, owned end-to-end, audited panel by panel.

CBS Outdoor International does not resell other operators' stock. We own, install, and maintain the physical estate — and we sit on the audited measurement panels that quantify who actually saw it.

The four formats below account for the full 327,412 audited faces in the 2024 network census. Every face is geocoded, every panel is measured, every campaign is reconciled against an independent third-party source.

  1. 01
    Billboards. Static and rotary bulletins along the world's most-trafficked arterial corridors — the format planners reach for when the brief demands pure scale.
  2. 02
    Transit. Bus, rail, and metro dominions across 19 metros — including exclusive wraps on London Underground, NYC MTA, and Tokyo Metro.
  3. 03
    Airport. 38 international terminals — from JFK T4 and LHR T5 to Changi, Dubai, and São Paulo GRU — with full-motion digital and backlit portraiture.
  4. 04
    Street furniture. Bus shelters, kiosks, and urban panels in the dense walkable grids where purchase decisions actually happen.
Section II · The audited inventory map

Where the panels live — and how many we actually own.

The 2024 census of CBS Outdoor International, reconciled against Geopath and Route measurement panels. Figures are not modeled; they are counted.

A row of bulletins along an arterial highway at dusk.
Billboards · 142,860 faces

The arterial backbone.

From the Approach to JFK to the Peripherique, our bulletin estate covers 38 of the world's top-50 metro drive-time corridors.

Bulletin faces
142,860
Metros covered
31
Transit · 71,420 faces

Buses, rail, metro.

Dominion contracts on 19 metro systems, including full-wrap exclusivity on three of the world's ten busiest.

Transit faces
71,420
Metro systems
19
Airport · 38,902 faces

Terminal portraiture.

38 international terminals with full-motion digital and backlit — including the gate-area dominions at LHR, JFK, and Changi.

Airport faces
38,902
Terminals
38
Street furniture · 74,230 faces

The walkable grid.

Bus shelters, six-sheet kiosks, and urban panels concentrated in the dense retail corridors where the path-to-purchase actually happens.

Street furniture faces
74,230
Cities
47
Section III · Audited proof

The numbers a planner can hand to procurement without footnotes.

327,412 Audited faces in the 2024 census — counted, not modeled
41,200 Campaigns managed in 2023 for 6,300+ advertisers
7 of 10 Most-valuable global brands (Forbes Global 2000, 2024) ran with CBS Outdoor International
$4.7B 2023 gross billings in USD — 14× OBIE-awarded operator
Section IV · How the work is measured & recognised

Two quiet categories of third-party validation.

Audits

Every impression independently measured.

Audited by Geopath in North America and Route across EMEA & APAC — never estimated, never modeled. Our 290 in-house campaign strategists and data scientists reconcile every plan against the published measurement panels before a face is reserved.

  • Geopath — North American audience measurement authority.
  • Route — Out-of-home audience currency across the UK and EMEA.
  • WOO — World Out-of-Home Organization member.
Awards & Rankings

Recognised by the industry that buys OOH.

The work is recognised where planners look — at the OAAA Convention, on the IPA Effectiveness shortlists, and on the OOHToday annual rankings. The headlines below are dated and attributable.

  • 14× OBIE Award winner — most recently "Best Multi-Market Campaign," 2024.
  • #1 OOH Media Owner in North America — OOHToday, 2023 and 2024.
  • CBS OOH Exchange — ranked #1 Programmatic DOOH stack, OOHToday 2024.
  • 2023 IPA Effectiveness Awards entrant — average campaign lift of 38% on measured brand recall vs. industry baseline.
A premium digital advertising panel inside a modern airport terminal.
One of 38 international terminals under CBS Outdoor International airport dominion.
Section V · The modern buying layer

The CBS OOH Exchange. Programmatic access to the audited estate.

Programmatic DOOH is not a software story — it is a buying-access story. The CBS OOH Exchange clears 1.4 billion bid requests per month against the same audited inventory the network has sold directly for 23 years. Six of the world's top-ten media agencies plan their digital out-of-home through it.

1.4B
Monthly bid requests cleared across the CBS OOH Exchange
#1
Programmatic DOOH stack by OOHToday, 2024
6 of 10
Top global media agencies planning on CBS Pulse
Tour the Exchange Read the case studies →