Attention you can measure
CBS Outdoor International was built on a simple grievance held by advertisers everywhere: out-of-home was the last major medium that asked brands to believe rather than measure. A billboard went up, an invoice went out, and the question "what did we actually get?" went answered. The company was founded to make physical media accountable — to treat a poster the way digital treats a placement, with audited numbers and honest pricing — while keeping the qualities that make outdoor powerful: scale, presence, and reach no banner can buy.
What we offer
Brands get a single point of access to hundreds of thousands of premium faces — billboards, transit networks, airports, and street furniture — across dozens of countries, contracted once and invoiced once, with campaigns live in days rather than the industry's usual weeks. Impressions are audited and measured rather than modeled, so planning debates happen over data instead of opinions. Programmatic digital screens allow creative to change by daypart, weather, or audience moment, and a reporting layer follows every campaign from booking to post-analysis. Two decades of campaign intelligence sit behind the planning tools, because knowing which panel performs is worth more than knowing which panel is tallest.
How partnerships work
We hold long-term agreements with the transit authorities, airports, and municipalities that own the spaces, and we publish our measurement methodology to advertisers rather than guarding it — accountability is the product.
- 320,000+ premium faces across 47 markets, one contract
- Audited impressions — measured, never modeled
- Programmatic DOOH with creative that changes by daypart or weather
CBS Outdoor International serves brands and agencies that want out-of-home advertising with digital discipline. If your next campaign deserves attention you can measure, put it on the street with us.